Welcome to the generation where everything seem to have become possible. Artists these days can actually sell their art online without the middleman. Isn’t that exciting. All you will need is a website to house all of your art work. You can get in touch with one of the best advertising agencies to help you set up a good website that’s user friendly too.
Many artists are still in the dark because they believe in marketing myths. We will lay it out to you that this will take you no where. As an artist of this generation, you will have to learn to ride on the power of the internet.
Three Myths In Marketing Your Art
1. Sell out to become a wealthy artist. The reality is as an artist, you are a business, you are a brand, and marketing is as much as selling soap or toothpaste as it is in selling art in many ways. And to make money in art is not selling out.
2. Use an agent or a gallery to sign up with before I can sell my art. The art gallery is not dead. It will forever be a part of selling art. The power of selling had been shifted away from the curators in the gallery, from the publishers, from the music execs, from the labels and directly to the artists. That what the internet is enabling.
Blurb and Lulu allow you to publish your own book. So you can do a short run of books and be able to sell it. The internet is a very empowering thing that allows arts and crafts to be sold and bought online. And the same thing is happening in the visual arts and in the music industry where with the advent of iTunes and the others, the power is being shifted to the artist.
3. You need to be techie to sell online. This is not true anymore because various apps and online platforms had made it possible for those who are not even techie to use these tools. All you need is to navigate and understand. It’s actually self-explanatory.